Tag: Ixia Communications

Lori Cornmesser Named among the CRN 2014 Power 100

Lori Cornmesser Ruiz

Lori Cornmesser, Ixia Communications

CRN Magazine releases an annual list of Women in the Channel, as well as a list of the Power 100.  For the 2014 year, Lori Cornmesser’s hard work and dedication have paid off, and she was bestowed the honor of being named on both of these prestigious publicized lists.

The goal of the Women in the Channel list is to recognize and celebrate women who have capitalized on revolutionary ideas they have implemented within their field of work.  These women are hardworking, driven executives who have made a name for themselves in their career.  This year, 340 women were named on the Women of the Channel List.  Two of the women on this list were members of the Ixia Communications team, but only one was named among the Power 100 of the 2014 Women in the Channel honors: Lori Cornmesser.

Despite only having been with Ixi Communications for the past 6 months, Lori Cornmesser has exploded out of the gate, cultivating the Ixia partner network to grow to over 400 members.  Coming from 11 years working at Juniper Networks, and a total of 18 years worth of experience within the channel, Cornnmesser is a seasoned  veteran with a competitive and innovative edge.  Her perseverance and ability to turn her unique ideas into a reality that ultimately better the company is part of what has earned her a place on this prestigious list of channel executives.

As the Vice President of Global Channel Sales, Lori Cornmesser leads a team in heading the overall sales of the channel, as well as developing and strengthening key relations between Ixia and its partners.  In her success in creating new partner relations and fostering old ones, she has thus greatly contributed to Ixia’s overall goal of asserting its channel brand as,”the one to beat in the market.” She has put together an impressive team who is solely dedicated to fostering and improving relations with partners, as well as focused on implementing new strategies of technology and the use of such.  The tremendous success Lori Cornmesser has seen in this endeavor, and in such a short time, has rightfully earned her a place on the list of the 2014 Power 100: The Most Influential Women in the Channel.

To read the full story and press release on Cornmesser’s place on this list, check out this page.

Tips for Successful Sales Calls

Lori Cornmesser

Successful Sales Calls

For anyone who works in sales, you know that the more people you can connect with in terms of trying to sell your product, the better.  While it is important to try to reach as many people as possible when selling, it also important that the connections you make be quality connections, so that you can get the response that you are looking for.  A recent article details some of the key points for having successful sales calls, which are also outlined below.

1. Draw the client in quickly–  A sales person has 15 seconds or less to capture the attention of the individual they are calling in order to keep their interest so that they can continue their sales pitch.  It is important to get the attention of the client right away before they lose interest and think you are just another telemarketer.  Make those first 15 seconds count!

2. Get the Client excited- When selling, you must maintain the mindset that the product you are selling has the potential to positively impact the life of the individual you are calling, and that you are contributing to their quality of life in extending the opportunity for them to invest in said product.  Show your enthusiasm, but do not overdo it.  Be confident in your product and what you are selling; if you truly believe in your product that will become apparent to the potential client and draw them in further.

3. Imitation Helps- When you are speaking to someone, try to speak with the same volume, tone and  speed as the individual you are talking to. When people feel like they are dealing with someone who is similar to them, they are generally more interested in talking with that person.  While not completely impersonating the individual, using a similar vernacular and speech can be extremely helpful.

4. Say the Client’s Name-  Studies have shown that people are most responsive to their own name.  Try to use their name roughly 3 times within a call. It generates a sort of familiarity between yourself and the client, making the salesperson more relatable, thus someone they are more likely to listen to.

These are just a few sales tips that are generally known to improve success when making sales calls.  To learn more helpful sales tips, check out the above article.

Ixia Technology Keeping up with Increasing Internet Demands

In today’s wired- in world, we are constantly streaming videos, downloading new apps, streaming music and so on, the technology that we use to network and as platforms for our technology needs to thus increase in size and functionality speed and effectiveness in order to guarantee that the product remains reliable and useful,  thus remaining desirable, for the consumer.  For this to happen, large companies, service providers and product manufacturing companies need viable methods for trying out newer versions of technologies on the networks they are associated with while still maintaining low costs.

New technology created by Ixia Communications, called Xcellon-Multis, is the top solution in the business for testing and legitimizing existing networks for increased traffic and usage, across 10GbE, 40GbE and 100GbE speeds.  Not only will they be faster and more functional, but they will leave a much smaller footprint and lower the costs of operating these networks.

This Xcellon-Multis technology is state-of-the-art technology that will be able to review and secure extremely large networks that have numerous ports in order to sustain the rapidly increasing bandwidth requirements that are occurring due to an overall increase in the internet usage and traffic society at large is generating.  This technology is extremely valuable to the operators of data centers, as well as producers of equipment.  Xcellon-Multis not only increases the bandwidth of hundreds of ports, but also adding, “fan-out functionality,” which lowers the cost and amount of necessary machinery for expanding the density ability and for support for testing.  The technology also is the highest port density available in the technology industry, thanks to their novel 12x40GbE and 6x40GbE native QSFP variants, which gives their consumers the ability to evaluate and secure technologies utilized in networking.

With bandwidth demands climbing each day, the Xcellon-Multis technology is a needed solution for this problem. Ixia’s technology is enabling our technology-oriented society to continue to grow and expand at its natural rate.  According to Charles Seifert, the Senior Product Manager at Ixia Communications, “Ixia is driven to provide our customers with innovative solutions that enable the fast and reliable delivery of networking technologies.”  This Xcellon-Multis technology aligns with this overall goal and enables Ixia to continue to provide for their customers.

To learn more about this incredible new technology, check out this article.

Easy-Access Wi-Fi from Ixia

Lori CornmesserA recent article has announced  that Ixia Communications has made breakthrough in mobile technology.  Using their new WaveDevice technology, the company has proved themselves to be the world-wide leaders in the communication world, as this technology has made Wi-Fi a more easily and readily accessible for mobile devices, despite the almost constant usage that they are typically under.

As mobile technology has grown, so has the need for access to Wi-Fi.  In today’s day and age, it is not just individuals who are looking for better Wi-Fi access, say, on their train ride to work, for example.  Businesses are more heavily depending on Wi-Fi access, such as hospitals, which may utilize it for life-critical services and communications, as well as other business that heavily rely on communication and any faltering in that aspect of their business can be extremely detrimental.

The constant movement of daily life has called for a need for a more expansive network of connectivity.  Needs are surpassing the originally intended capabilities of mobile devices.

With Ixia’s new product, WaveDevice, manufacturers of mobile products are able to provide a more solid assurance that newer mobile products will be successful in accessing and maintaining a strong Wi-Fi connection prior to completion of the product.  Manufacturers will be able to increase the time of production, as they will be able to more easily pinpoint and improve the functionality of the device.  Similarly, they will also be able to test the device’s performance abilities in a number of Wi-Fi access point locations. The technology will enable manufacturers to test devices in simulations of live networks and situations that may arise such as roaming, device interference and proximity issues when other Wi-Fi devices are around.

The introduction of this technology has the potential to make huge improvements to our capabilities- in terms of business, communication, information access and storage, and much more.  It will be exciting to see where this new technology takes society as time goes on.