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Five Ways Women in Sales Self-Sabotage

Lori Cornmesser Permanent Injunction

The topic of equality in the workplace is still ever-present in this day and age. Society points towards a male-dominated scene in terms of companies and organizations. But what should women actually do? A recent article in Harvard Business Review talks about how a lack of significant confidence is the primary cause of stunted professional growth in women.

Here are the top five actions that sabotage success:

Being Afraid of Self-Promotion.
As young women, we were all thought not to nag. Bragging was a behavior that hinted towards boasting and improper actions. However, there is a difference betters bragging and self-promotion.

Kim Duke, owner of Sales Divas says, “Bragging is when you’re saying something that’s untrue and has absolutely no relevance to the audience that’s hearing it. with self-promotion, you’re sharing things that are true, and can build credibility.”

Modesty being an admirable trait outside of the workplace, it is foolish to behave in such a way within the professional world. it is similar to a tree falling in the forest: “if no one knows about your accomplishments, they don’t exist.”

Undervaluing Themselves and Their Services
When undergoing a sales pitch to a prospective customer, many women make the mistake of attempting to mind-read their buyers. They make an assumption that the buyer will reject their high price. Making this assumption leave money not he table. Women, and men alike, are scared of compromising the opportunity. In reality, they have nothing to lose. If you don’t currently have the customer, you lose nothing if you don’t win them. It is better go in with full confidence with a more ambitious proposal. If the customer gets cold feet, you can carve back some of the price and work more towards their budget.

Not Asking for Directions
Women in a male dominated business make every effort not to seem weak. therefor, those who are newer to sales fail to ask for help when they need it.

“There’s a way of asking for help that can be done such that it’s not a sign of weakness, but a sign of great strength,” Says Jill Konrath, an author and sales strategist. “It’s about sitting down with someone and just saying, ‘Here’s the fact— I’m struggling with this right now.’ You need advice and support from people who have been around, whether i’s asking about the sales process or understand what you’re selling better, it’s all stuff you need to learn. they key is to not feel weak int he process and to remember that you’re just a learner and that its a process.”

Making Relationships is Priority
relationship development is important when selling, but when the relationship gets in the way of the transaction, you have huge problem. Women tend to be more sensitive and place higher importance on creating a positive relationship than chasing the desired business result.

It does have to be one or the other. “When a prospect says no, women will tend to accept that answer focusing again on the relationship. Instead, they should focus on educating the prospect. this ultimately adds more value and will get you to yes almost overtime,” says Kristine Scotto, an executive with more than 25 years of experience in sales.

Being Afraid of Making Mistakes
We all try out best to be perfectionists, women especially. We do not want to let anybody down, including ourselves. Above all, looking foolish is never an option. As a result, many women in sales play it safe, which in turn sabotages their chances of growth within a company.

“Being willing to bring in big, creative ideas and take a chance on your customer is completely win-win,” says Duke. “even if they hate your idea, it could potentially have a domino effect where there’s some brainstorming with he client and the idea will change into something you both love. That also allows them to see that you are thinking for them and that you’re a part of the team.”

The important thing is to be aware of all these points and be sure that if you are guilty of some of them, to try to make adjustments in behavior and thought process. All of this is necessary to keep in mind for ling-term success.

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